Fujitsu Fujitsu Air conditioners I realized this tv spot for McCann Barcelona as director and art director. The words you’ll see in this video are normally written with an H : HIJO (son) HOMBRE (man) HOTEL (hotel) HÉROE (hero) HOGAR (home) HERMANOS (brothers) HAMBRE (hunger) HUECO (hole) Final line: You can’t hear it, but you miss it when it’s not there. Fujitsu. It’s silence. Awards Bronze SOL - Festival Publicitario Iberoamericano Silver FIAP - Festival Iberoamericano de la Publicidad Shortlist Cannes Lions Advertising Festival