Fujitsu

Fujitsu Air conditioners

I realized this tv spot for McCann Barcelona as director and art director.

The words you’ll see in this video are normally written with an H :

HIJO (son)
HOMBRE (man) HOTEL (hotel) HÉROE (hero) HOGAR (home) HERMANOS (brothers) HAMBRE (hunger) HUECO (hole)

Final line:

You can’t hear it, but you miss it when it’s not there. Fujitsu. It’s silence.

Awards

Bronze

award-sol
SOL - Festival Publicitario Iberoamericano

Silver

award-fiap
FIAP - Festival Iberoamericano de la Publicidad

Shortlist

award-cannes
Cannes Lions Advertising Festival

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